PERIOD COMB

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PERIOD COMB

Every girl gets her period, but not every girl gets to talk about it. Because a majority of Indian households aren't equipped to have a conversation about the topic. Always in the earshot of men and a social apprehension to discuss menstruation, leaves over 20 million Indian girls ill-equipped to deal with their very first period. There is a moment in her day when she gets to talk freely. The centuries-old ritual of a mother combing her daughter's hair, practiced in homes across the country.

We created a product to leverage conversations that are inherent to this ritual - The Period Comb. With 31 numbered spikes for each day of the month, and 2 red markers to help mark the menstrual cycle, the comb becomes a reminder for mothers to talk to their daughters about their periods. Thus turning the process of combing, into an act of education and support. Through United Way's strong rural network, 10+ chapters across India and their ability to reach 44 million beneficiaries, the period comb is trying to bring a voice into homes across the country.